Recently, at DeepRoot Linux, we started a newsletter that we send to our past and present customers, ie. a select group of people we have worked with and who have contributed to our business. Listed here are the choices that I made to design and send this newsletter and steps that you can follow to do so yourself.
There are many ways of doing this right and of ensuring that an email you send will reach users’ mailboxes. However, I wanted to ensure that we don’t use a hosted service and that every component of the newsletter delivery process is setup using Free Software and is controlled by us. This an excellent way to demonstrate that self-hosted services are not just possible, but also preferrable. And that we shouldn’t choose a hosted service by default.